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The majority of the surveys, studies, and reports evaluating online dating sites’ efficacy are paid for by the companies themselves, leading to some possibility for biased results.
Plus, many big sites have been hesitant to allow independent researchers to look at their matching algorithms in depth.
With the number of visitors these sites get each month, that increase is pretty significant: Some current estimates report between 10.5 and 23.8 million unique visitors per month for two major dating sites.
Both kinds are popular, so you can’t go just by that.
In the 2016 Consumer Reports Online Dating Survey, more than 9,600 people who had used an online dating service in the last two years were asked which one they had joined.
“The fact that e Harmony matched me with several women with whom I shared common interests led me to believe that I was seeing more quality matches.” At the same time, you shouldn’t write off a site just because it’s free.
Even Tinder, despite its reputation for attracting users seeking causal romance, may deserve a more open mind.
“That’s the real issue—how happy are people with their interactions on the dating sites,” says Scott Kominers, a lecturer in economics at Harvard University.